Our mission and passion is to help people and organisations learn to adapt and thrive in a disruptive, ever-changing digital world.

We recognise that business transformation is not quick and it is not easy. At Byte Behaviour, we believe that education is core to all transformation and key to driving the long term behaviour change needed to succeed in a volatile, uncertain, complex and ambiguous business landscape.

Whether it’s people and skills, marketing strategy, or leading the changes in organisation and culture, Byte Behaviour works with senior leaders to diagnose, define, design and deliver the education programmes that help them recognise the digital transformation opportunity and lead the change needed to propel their teams and business forward.


We have three areas of focus:


Byte Behaviour is a corporate training company, created by Daniel Solomons, the former head of the Google Digital Academy. Using more than 20 years’ experience of advertising and marketing, Daniel led a team that designed and delivered groundbreaking, transformational education programmes and workshops for advertisers, agencies and Googlers across EMEA, including the award-winning Squared programme.

Whilst working at Google, Daniel developed an interest and passion for the cultural, behavioural and organisational aspects of digital transformation, and set up Byte Behaviour to focus on helping companies thrive in a digital age through leading the changes in people, culture and communications, especially at C-level and senior executive level.

Byte Behaviour is a networked business by design, with collaborative partnerships and associate relationships with some leading, global, education companies as well as a select pool of of highly-skilled facilitators, learning designers and subject matter experts.


The “Byte Beehive”  [link to Beehive] brings you the collective experience and expertise of this exclusive group of like-minded companies and individuals who share our passion for transformation through education and have a proven track record of delivering lasting behaviour change across a client base that spans all sectors and sizes, globally.

Byte Behaviour is a sister company of Byte the Book, a global community for publishing in the digital age that helps its members make useful connections within the book industry and other allied industries. If you are interested in learning more about Byte the Book, please contact


Some of the people we work with

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